We partnered with Vessi, a Canadian waterproof shoe brand, to realign their visual identity with their core DNA—the spirit of water. Our task was to clarify Vessi’s new strategy for customers, communicate its value proposition, and reposition Vessi as an aspirational, distinctive, and omnichannel brand.

We shifted the focus from functional features to emotional benefits. Our creative platform, "The Magic of Now," celebrates living in the moment. It encourages embracing the present with a sense of awe, providing a flexible yet focused framework for all creative efforts, while staying true to Vessi’s core values.

The brand transmits "The Magic of Now" through storytelling with each of its elements. We created an elemental marque and a grounding, human logotype. Using dynamic art direction, a soft palette, and simple typographic gestures, we subtly reference water, bringing Vessi’s essence to life.

Brand Strategy, Creative Strategy, Visual Identity, Art Director, Motion, Web Design, Web Build