Verne is redefining city transport. Created by Rimac – the masterminds behind Bugatti – it stands as the frontrunner in the automated taxi space. With groundbreaking technology at its core, Verne’s utopian vehicles intuitively enhance every journey, delivering a personalised, multi-sensory experience through AI-driven visuals, soundscapes, journey suggestions, and even scent.

As a longstanding partner, we were tasked with developing a pre-launch brand that would seamlessly guide Verne through this pivotal moment, laying the foundation for its full-scale introduction to the public.

More than just a means of getting from A to B, Verne aspires to be a trusted guide and companion. To match this vision, we created a brand with a deeply human core, wrapped in an adaptable, dynamic system that moves at the pace of the world – evolving with its passengers' needs and preferences.

At the heart of the brand is a distinctive, human-centred logotype, crafted by Chi-Long, renowned for his work on the Balenciaga logo and other globally revered identities. Surrounding this is a futuristic yet warm visual language – a fluid, dynamic colour palette, esoteric iconography, and emotionally resonant art direction. Together, these elements bridge technology and humanity, positioning Verne as the leader in next-generation transport.

Brand Strategy, Creative Strategy, Tone of Voice, Visual Identity