Tenzing approached us to refresh their identity and lead a new campaign. They had a clear mission and a standout product but needed help reconnecting with their roots. The challenge was to bring their ‘good energy’ ethos to life in a way that felt grounded, strategic and ready to scale. It had to resonate with a health-conscious audience while staying true to their adventurous spirit.

We returned to the core. For Tenzing, good energy isn’t just what’s inside the can - it’s a feeling. We reframed their line ‘Life’s Too Good for Bad Energy’ into a lived philosophy: ‘Good Energy’. This became the connective tissue across the brand. Visually, it gave us license to build a system that fused bold graphic structure with human warmth - technical layouts, nostalgic grading and throwback split screens that channelled motion, emotion and momentum.

The new brand world gives Tenzing a clear and confident voice, with the authority to own a space that celebrates human energy, not just functional uplift. A flexible identity system allows the brand to show up consistently across touchpoints, while landing high-impact moments with clarity and personality. Following launch, Tenzing secured investment from Heineken and is now the fourth-largest functional energy drink in UK grocery.