We partnered with Nike to craft a new visual system and toolkit for their Kids offering. Our goal was to broaden the visual range, empowering them to appeal to both a wider range of kids, as well as the responsible adults who often hold the purchasing power.

We developed a flexible system that offers a vibrant range of expression, from the soft and playful PLAY FREE to an energised and dynamic PLAY FEARLESS. PLAY FREE unlocks a joyously squishy and approachable tone for babies and toddlers, while PLAY FEARLESS offers a more care-free visual expression for young teenagers, celebrating the optimism and curiosity of their newfound independence and developing identity.

The result is an ultra-flexible global toolkit that effortlessly flexes from babies up to teens, while never losing sight of the responsible guardians that hold the purchasing power. This new visual system successfully broadened the appeal of Nike Kids and unlocked exciting new creative opportunities for the offering.

Art Direction, Creative Direction, Visual Identity, 3D, Motion