We positioned 3TEMP around Brewing Culture, a belief that brewing is not just a technical process but a form of expression and identity. Rooted in Scandinavian clarity and a global, street-smart sensibility, the strategy reframed the product from a piece of equipment into a platform for choice, rhythm and creative control. This allowed 3TEMP to move beyond function and claim a role in shaping how coffee culture looks, feels and behaves.

We built a visual and verbal system that balances Nordic structure with contemporary cultural codes, working with the existing logotype as a fixed anchor point. The identity is minimal and exacting, but expressive and grounded in real-world contexts, drawing from editorial design, streetwear and industrial form. This refreshed system was designed to scale across machines, packaging, digital channels, merchandise and physical environments, allowing 3TEMP to behave consistently whether in a global hospitality rollout or a design-led café. Activations such as the KYMERA installation translated the brand into physical experience, using contemporary art language to make the machine a cultural object rather than a piece of equipment.

3TEMP now operates as a brand with cultural gravity, not just technical credibility. The work evolved the existing identity from a high-performance brewing system into a statement for modern coffee culture, allowing it to speak to global hospitality groups and design-led independents with the same clarity. The refreshed identity supports scalable rollout, from product and packaging to spaces, merchandise and live activations, giving the business a coherent platform for growth and market leadership.