As one of the UK’s fastest emerging electronic music festivals, FLY provide highly revered Dance Music curations in beautiful locations, just outside of Scotland’s capital, Edinburgh. Originally a club night in the city, the brand references the emergence of disco’s in the 70’s era and reimagines their focus of the dancefloor in their own contemporary fashion.
The concept of the rebrand was linear narratives, focusing on encapsulating their attendees converging yet paralel experiences in graphic form. The condensed and elongated hand-drawn logotype provides the focus of the bold identity, which combines with vibrant colour palettes, updating upon each of their outings. The graphic motifs act as a holding structure for event information, all holding a contemporary yet ethereal linerality at their core.